Clik here to view.
What is a Social Media Professional?
The common reaction to my Social Media Strategist job title is a laugh. “So you get paid to use Facebook and Twitter” is the generalization I hear most frequently. The social media industry is much...
View ArticleClik here to view.
Landing a Career in Social Media: Creating a Personal Brand
So you want a job in social media? You’re not alone. Yet, obtaining a career in social media proves a greater challenge than the occasional tweet or Facebook post. Once upon a time, the job hunt...
View ArticleClik here to view.
5 Types of Content to Increase Facebook Engagement
Want to boost your Facebook engagement? The key is in the quality of your content. A powerful content strategy should include a combination of elements that provoke engagement in different ways....
View ArticleClik here to view.
The Walking Dead Revolutionizes Social Television
If zombies, gore and post-apocolyptic scenarios aren’t your thing, you probably do not fall in to the whopping 12.3 millions viewers who tuned in to AMC‘s The Walking Dead last week. But no matter...
View ArticleClik here to view.
Get Social or Get Lost: Why use Social Media for Business
Looking back upon my middle school years of Xanga and Myspace, it’s mind blowing to examine how greatly social media has evolved in the past ten years. The rapid evolution of the social web has...
View ArticleClik here to view.
Are You Sharing Too Much Online?
The egotistical duck-face selfies flooding your Instagram feed, the compulsive check-ins that detail every move. We all have those friends. Or maybe you’re one of them. Regardless, we’re all guilty of...
View ArticleClik here to view.
Why Ignoring Social Media is Denying Customer Service
Remember the scene in Meet the Parents when Gaylord ‘Greg’ Focker is forced to wait in an invisible line to board his flight? Lucky social media wasn’t around back then or there probably would have...
View ArticleClik here to view.
Anyone Can Do Social Media: Are You Replaceable?
So you jump started a career as a social media professional…well not so fast. Your dream job is becoming table stakes. Understanding social media at a surface level makes you no different than anyone...
View ArticleClik here to view.
Return on Relationship: Connecting the Dots in Social Media ROI
“What is the value of social media?“ has to be one of the top questions I am asked by my business savvy friends. When attending a SXSWi core discussion on how social media professionals calculate the...
View ArticleClik here to view.
Social Media in the Midst of National Tragedy
In the wake of a national tragedy, social media has the formidable ability to shape public perceptions. Such a valuable tool can spread information across the country in the blink of an eye. It is up...
View ArticleClik here to view.
Today, Social Media Manipulated the Stock Market
For less than a minute today, a fake tweet posted on the Associated Press official Twitter account caused the Dow Jones Industrial Average to plummet. The tweet, as seen below, falsely stirred a rumor...
View ArticleClik here to view.
Building Your Social Networks: Integrity in Authenticity
Building a following from ground zero can be tough. With minimal interactions, it can be difficult to gain popularity in an already cluttered social world. Whether you’re trying to meet high demands...
View ArticleClik here to view.
Is Social Media Disconnecting us Socially?
Have you ever glanced around a room and noticed almost everyone on their smartphones or tablets? It happens to me on almost a daily basis. As we utilize the power of social media as a communication...
View ArticleClik here to view.
Designed By Apple Ad: “Our Signature”
Apple’s “Designed By Apple” Ad strikes a tone of human simplicity. Following the announcements made at the WWDC 2013 conference, Apple presented their latest advertisement which highlights a new...
View ArticleClik here to view.
Will Facebook Hashtags Affect Your Privacy?
#Finally. The arrival of hashtags to Facebook has finally been officially announced on Facebook’s newsroom. This critical missing element has caused a lack of communication between users that...
View ArticleClik here to view.
What Makes Pinterest Images Pop? [Infographic]
Optimizing images as a part of your content marketing strategy is a critical component to success on visual platforms like Pinterest and Instagram. A recent study conducted by Curalate analyzed what...
View ArticleClik here to view.
The Marriage of SEO and Content Marketing
Wedding bells are ringing, as content marketing and SEO now work in congruence. Attempts to cheat against search engine algorithms has long been frowned upon, but building brand equity organically...
View ArticleClik here to view.
Avoiding Pinterest Pranksters: Verify Credibility
My first Pinterest experience was an epic disaster. I created an account and frantically began pinning a smorgasbord of recipes, beauty treatments, DIY home improvement projects and quotes. Excited to...
View ArticleClik here to view.
3 Takeaways from Healthcare Social Media Leaders
Baylor Health Care System hosted the two-day Mayo Clinic Center for Social Media Residency program at the Baylor Charles A. Sammons Cancer Center in September 2013. Leaders from both health care...
View ArticleClik here to view.
Why Facebook Algorithms Win and You Lose
Clever copywriting. Eye-catching imagery. Useful content that resonates with the ideal consumer. You’ve blown best practices out of the water and are ready to turn eyes and ears towards your carefully...
View Article
